Return to Resources
Mappedin and Ground Support Labs: Changing the Way People Find Their Way
Oct 8, 2024
4 min read
Cutting-edge mapping technology and touchscreen directory hardware are transforming ordinary visits into dynamic, immersive experiences, making every interaction seamless, engaging, and memorable.
Imagine arriving at a mall, airport, stadium, or campus—time’s ticking, and you need to get to your destination fast. Instead of stress and confusion, you’re greeted by an interactive touchscreen directory that guides you effortlessly, turning what could have been a frustrating experience into a seamless enjoyable journey. Navigating complex venues can be challenging, but the latest mapping and touchscreen directory technologies are transforming indoor experiences with new ways to inform and engage customers, fans, travelers, and visitors.
Delivering a New Indoor Experience with an ‘Always-On Concierge’
Indoor mapping-powered directory kiosks are transforming venues into dynamic technology hubs, offering seamless navigation and enhanced visitor experiences. For property management, venue marketing, and technology executives, these kiosks centralize communication, making it easier to showcase everything a venue has to offer. This not only promotes location-based search and discovery with relevant advertising placements but also saves staff time and streamlines content updating. By presenting a property's amenities in a visually engaging, interactive, and location-aware format, touchscreen directories attract more visitors and boost tenant satisfaction and retention.
It Takes a Village to Map the World
Mappedin Directory powers state-of-the-art touchscreen kiosks as the ‘mapping inside’ some of the world’s largest venues, including one-third of the malls worldwide. Through a strong network of trusted hardware technology partners, Mappedin offers a one-stop shop for comprehensive indoor directory solutions. These solutions combine world-class indoor mapping and hardware technology to deliver easy-to-deploy packaged and cutting-edge tailored solutions to customers globally.
As a long-standing Mappedin partner with over 15 years experience and a global team of technology experts, Ground Support Labs (GSL) perfectly complements Mappedin’s offering end-to-end solutions that go beyond installation and integration. GSL excels at providing comprehensive digital signage services, from day one design and installation to day two streamlining ad sales, content management, proactive monitoring, connectivity, and best-in-class support/resolution time for optimal performance.
“Mappedin has proven to be one of our most valuable and trusted partners in serving our retail and DOOH clients. Their forward-thinking approach, responsiveness, and collaboration make them indispensable. We continually turn to Mappedin for our wayfinding solutions.” Steve Marquis, EVP, Partnerships at Ground Support Labs
Mappedin and GSL are redefining indoor navigation with cutting-edge mapping technology and touchscreen directory kiosks for immersive visitor experiences that make it easier than ever for shoppers, travelers, and visitors to explore and engage with their surroundings.
Unlocking World-Class Mall Experiences
The Mappedin and GSL partnership proudly serves Macerich retail properties across the U.S. As one of the country's leading owners, operators, and developers of major retail real estate, Macerich brings communities together with 41 market-dominant properties.
Tysons Corner Center, photo courtesy of Macerich
Mappedin's mapping technology has powered directory kiosks provided by GSL across 24 Macerich locations, featuring 360 endpoints that connect consumers with the retailers and brands eager to reach them.
“At Macerich, we’re passionate about leading the charge in digital innovation to transform the shopping experience. Mappedin’s Directory solution brings incredible value to our centers, offering shoppers dynamic, location-specific insights right when they need them. Our mall directories don’t just help visitors find their way—they create moments of discovery that turn casual visits into unforgettable experiences, sparking curiosity, exploration, and more purchases, which is a win for both our shoppers and our tenants.
Kurt Ivey, SVP, Head of Marketing at Macerich
Together, Mappedin and GSL are not just pushing the boundaries of technology—we’re redefining what’s possible in the indoor experience. From captivating interactive displays to intuitive, seamless wayfinding, our partnership is transforming venues into smart, efficient spaces that anticipate and meet the needs of visitors. As we continue to innovate, we’re making it effortless for people to explore, discover, and navigate complex environments, all while driving engagement and optimizing business operations for the future.
Learn more about Mappedin Directory and Ground Support Labs, and contact us to discuss ways we can change the way visitors find their way across your venues.