Mappedin Launches Wayfinding Platform Across Sonae Sierra Managed Properties

October 28, 2019

WATERLOO, ON (October 28, 2019) -- Mappedin has now launched its responsive web app solution across 33 of Sonae Sierra managed properties, allowing the REIT to provide its guests with an unparalleled wayfinding experience. The Mappedin Web wayfinding interface was purposefully designed to focus on enabling shoppers to both plan their visit in advance, and to leverage the tool on their mobile device while at the property.

Sonae Sierra, the international real estate company committed to delivering solutions to meet its client’s ambition, has been focused on emerging retail trends and pioneering new concepts that respond to changing consumer expectations and exploring the interface between sustainability and innovation to support tenant’s performance.

“We’re focused on creating engaging spaces through innovation in our digital platforms, as well as improving the digital costumer experience throughout the properties we manage. As part of this, we’re continually looking for state of the art technologies that can increase shopper engagement. Mappedin’s web wayfinding platform adds a consistent means for shoppers to navigate our Shopping Centers, providing a completely interactive and immersive experience. We’re very glad to take advantage of the Mappedin technology that has highly contributed to improving our customers digital experience” says Ana Fé, Sonae Sierra Digital Marketing Coordinator.

The highly intuitive and completely responsive design equips shoppers with the information needed to discover and navigate these complex properties. Additionally, Sonae Sierra is able to manage and maintain all 33 property maps within one central map editor tool, creating immense internal efficiencies.

“We’re looking forward to continuing our global expansion with partners like Sonae Sierra while providing them with the value of our technology. Enabling Sonae Sierra’s team with enterprise grade map editor tools will set them up for success with whatever technologies and experiences they will implement over the coming years,” says Hongwei Liu, co-founder and CEO of Mappedin.

Mappedin’s Responsive Web App features:

  • Interactive 3D map
  • Smart search
  • Real-time blue dot positioning
  • Mobile responsive
  • Accessibility mode
  • Multilingual support
  • Learn more

About Mappedin

Mappedin powers search and discovery indoors. The software platform provides industry leading tools for REITs and retailers to manage their dynamic indoor information and build digital wayfinding experiences into their customer-facing applications.

Founded in 2011, Mappedin is headquartered in the Waterloo Region of Ontario. Mappedin is backed by a prodigious group of Canadian investors, most notably Esri Canada, the industry standard for GIS technologies, and is currently being utilized by clients across North America and around the world. For more information, please visit www.mappedin.com, or follow us on Twitter @mappedin.

About Sonae Sierra

Sonae Sierra is an international real estate company committed to delivering solutions to meet its client ambitions. We develop, manage and invest in sustainable assets and provide investment, architecture & engineering and property management services for clients in geographic areas as diverse as Europe, South America, North Africa and Asia, while creating shared value for our business and society.

Sonae Sierra owns more than 35 shopping centres with a market value of more than €7 billion euros, and manages and/or leases more than 90 real estate with a Gross Lettable Area of nearly 2.5 million m2 and about 9,500 tenants. At present, Sonae Sierra has 11 projects under development, including 6 for clients.

Sonae Sierra is currently working with more than 20 investors at the asset management level, and manages five investment funds for a large number of investors from all over the world.

For more information on this partnership, click here to read the case study.