Waterloo Region, ONTARIO - January 15, 2018 - Mappedin, the leading indoor mapping SaaS platform, today announced it teamed up with leading global real estate provider Emaar Properties (DFM: EMAAR) to provide digital search and navigation capabilities at The Dubai Mall. A leader in retail innovation and proponents of best-in-class technology, Emaar Properties sought to provide a seamless wayfinding experience enabling customers to easily navigate The Dubai Mall’s 1,300 stores and 5.4 million square feet, as well as provide its facility managers with a flexible solution for property management. Mappedin’s fully-integrated solution currently powers The Dubai Mall app experience.
In partnership with Senion, Mappedin has extended its full suite of features and capabilities to The Dubai Mall Mobile App. This app integration is the first of its kind and offers a completely interactive 3D wayfinding experience with the help of indoor positioning technology. Beacons throughout The Dubai Mall provide positioning updates to shoppers' smartphones twice a second, offering an incredibly accurate navigation experience. The app also features Smart Search, enabling shoppers to easily locate stores by populating data-driven results, and turn-by-turn directions.
“As REITs and retailers continue to invest in technologies that help bridge online and offline commerce, Malls can draw customers in and keep them satisfied with highly personalized experiences,” said Hongwei Liu, Founder and CEO, Mappedin. “The Dubai Mall is no exception - its diverse tenant offering paired with its opulence are enough to spark customer interest, but the technologies that improve the overall shopping experience are what keep customers coming back. Mappedin’s wayfinding solution not only provides customers with exceptional in-venue navigation, but enables shopping experiences that are simple, concise, and tailored to individuals’ preferences.”
Along with the Mobile App, The Dubai Mall’s website now features 3D maps with zoom and tilt features giving a consistent experience across multiple platforms.
Mappedin powers search and discovery indoors. The software platform provides industry leading tools for REITs and retailers to manage their dynamic indoor information and build digital wayfinding experiences into their customer-facing applications.
Founded by University of Waterloo Engineering alum in 2011, Mappedin is headquartered in Kitchener, Ontario. Mappedin is backed by a prodigious group of Canadian investors, most notably Esri Canada, the industry standard for GIS technologies, and is currently being utilized by clients across North America and around the world.
For more information, please visit www.mappedin.com.