Product 101: Mappedin Web & Web Lite
When Mappedin first started developing our products, we wanted to create a visual way for people to explore indoor space that was interactive, easy-to-use, and helped them to truly discover a space. We were creating custom solutions to solve alternative problems that our clients needed. Every application was unique to the issues presented to us, and this is how we grew the business.
Over time, we started noticing that across industries, our customers were experiencing some of the same issues. They wanted a solution that would help with navigation and wayfinding, but they also wanted something that could fit seamlessly into their brand.
After all, they had put an enormous amount of time, effort, and money into developing their brand identity. Any extension of that would need to have the same look and feel to ensure that their customer experience was consistent from top to bottom.
The Mappedin product line was developed in a direction that emphasized a one-stop shop to streamline wayfinding and the customer experience. With the help of our customers, we arrived at Mappedin Web and Web Lite.
Why implement wayfinding?
With features that center around an interactive 3D map with a 2D back-up, Smart Search, and analytics to provide a brand with a full picture of their customers’ experience; the technical aspect of Mappedin Web has been developed to provide a responsive wayfinding solution that fits with any website and is optimized for both mobile and desktop.
Smart Search creates more accurate search results using predictive text, which reduces both the amount of keystrokes and the amount of time it takes a user to find what they are looking for. Additionally, machine learning recognizes patterns as users search and creates more accurate results.
Blue dot positioning technology enables accurate location in mobile. Without this, you would have to pick a store or other location as a starting point. Without Blue dot, the map would not orient to where a customer is standing or which direction they are trying to go. Blue dot, or turn-by-turn directions, allows for accurate positioning, ensuring a smooth experience and cutting down on labour-intensive actions.
How does it help?
As we have continued to develop Mappedin Web and Web Lite, our focus has been on features that our clients want and need. With that said, the overall focus for the product and for Mappedin as a whole has always been ease of use. We want to create out-of-the-box solutions that function as well as a custom application, ensuring that any client can place Mappedin Web and Web Lite in their existing website and have it fit in effortlessly.
Mappedin’s out-of-the-box products feature customization options, as we want the product to feel like it is as easy and close to your own brand as possible. It also allows a company to have wayfinding immediately available within their existing infrastructure.
We emphasize discoverability with all of our products - being able to visualize what a store or space looks like, directing customers there, or going straight to search to find what they are looking for. However, the bottom line is that implementing one of our products gives you information about your customers, and information is power.
Having metrics that give insight into traffic volume as well as the specifics of search volume can be used to analyze sales. You can discover what your customers are searching, what they are searching for, and also gather data on missed searches to help you find out what your customers would like to see at your property.
At the end of the day, the two aspects we want every client to take away when they interact with us and Mappedin’s products are quality and brand customizability. Our maps are performant and visually appealing; the wayfinding within them is very clear and easy to understand, and is above all else, intuitive.
We are continually working to improve our products from every angle, and from every step in the process. For instance, improving our user experience by developing features like Smart Labels, a new way to visualize the labels for every polygon within a map or venue. We are also working on expanding the amount of customization available, in order to ensure that your brand is highlighted. We focus on easy integration - Mappedin’s name is never on the product that your end users will encounter.
We incorporate feedback from every client in every vertical to ensure that our product offering provides what people need - wayfinding that works for them. As we continue to develop our products, that fact will never change.